UA Manager (hybrid-casual, puzzle)

What are you working on? At what stage of the project(s)? soft-launch, scaling Genres: Puzzle Platforms: Mobile, iOS, Android Team size and structure? 20 people. Marketing team: CMO + 1 UAM (vacant role), creatives. For which tasks (responsibilities)? • Managing efficient and reliable user acquisition for a scaling title. • Running A/B tests and evaluating campaigns, creatives, and playables to make data-driven decisions. • Collaborating with the Marketing, Analytics, and Product teams. • Enhancing the overall marketing strategy. • Performing market and competitor analysis. What kind of professional are we looking for? Required experience with: • Mobile, hybrid-casual or casual games; • Exp with marketing budget for UA of $xxx xxx.00 per month; • Ad Platforms: Meta, AppLovin, Unity, Google Ads (must), TikTok, Snapchat, and X (would be a plus). • Mobile Attribution: AppsFlyer or Adjust. • Key product and marketing metrics and mobile game unit economics. • BI tools (Tableau, Looker, Power BI). • Market and competitor analysis. • Experience with hybrid monetization (IAP + IAA). • Understanding of SKAdNetwork principles. • Knowledge of advertising mediation fundamentals (IronSource, AppLovin MAX, LevelPlay). Why do we enjoy working here? Full-time, long-term, remote contract (B2B) with a Cypriot company. Competitive salary. Tax compensation. 24 ​​calendar days of vacation and sick leave are paid. The flat team with no bureaucracy. High-level ownership and an experienced team alongside you. The selection process Interview with a Recruiter. Technical interview with CMO and COO (in 1 or 2 stages).